Fight Back Against Childhood Cancer
Advocate
Every year, over 10,000 children under the age of 15 in the U.S. are diagnosed with cancer. Despite medical advances, too many of these children do not survive five years. For those who do, the treatments are often harsh, painful, and life-altering.
A cancer diagnosis devastates families, especially when there’s no support to help them through such unimaginable times. Izzy always celebrated transparency. She believed honesty helps kids, families, and the public face the realities of childhood cancer.
Our mission is clear: to raise awareness, drive understanding, and act against childhood cancer.
The Go GOLD Campaign is a key part of our effort. We want every school, business, and organization to commit to Go GOLD in September, during Childhood Cancer Awareness Month. This act of solidarity shows children and families impacted by childhood cancer that we’re in this fight together.
Educate
Childhood cancer is not rare, yet it is also not well understood. Despite advances in treatment, too many children face harsh, outdated, and life-altering therapies. Progress depends on science, and science depends on awareness and knowledge.
Izzy was endlessly curious, always asking questions and seeking the truth. We honor that spirit by helping families, communities, and supporters understand the urgent need for better research, treatments, and outcomes.
Our mission is to advance knowledge and inspire action, so every child with cancer has a real fighting chance.
Fund
Fighting childhood cancer takes more than awareness and advocacy. It takes resources and real commitment. We invest in what matters the most: advancing research for breakthroughs, better treatments for kids, and direct family support in addition to stronger advocacy and raising awareness.
Izzy taught us that hope requires action. That’s why we’re committed to funding the fight on every front. We need to push for and fund critical research to discover safer, more effective treatments for childhood cancer, as well as support families and raise awareness along the way.
No child should fight alone. Our mission is to fund hope, fund progress, and provide support so every child with cancer has a real chance.
ACT
We step up for those who need it the most. Izzy’s giving nature and fierce compassion taught us that action, not just words, is what changes lives.
That spirit drives us to service children fighting cancer and people facing hardship in our community. Through initiatives like Service Dayz volunteer projects, KizBinz activity boxes for kids in treatment, and our GoGold campaign for childhood cancer awareness, we aim to turn empathy into meaningful impact.
We believe that everyone can play a part. Together, we act to bring hope, comfort, and change to those who need it most.